BYMS is a new clothing brand founded by a former soccer player that merges soccer culture with high fashion. Inspired by brands like Aimé Leon Dore and Kith, BYMS focuses on timeless simplicity, utilizing classic colors and striking streetwear photography. The logo features a sleek, modern design with straight lines, along with a handwritten typography version for a classic touch. BYMS aims to blend athletic authenticity with high-end style, creating a fresh and impactful fashion statement.